Lyla is the founder and creative director of Bloom Rouge, a floral design studio based in West Orange, New Jersey. Bloom Rouge was born from a quiet conviction — that flowers, when designed with intention, do more than decorate. They ground us, move us, and mark the moments that matter most. 

That belief took root in 2020 as a personal practice, and in 2022, Lyla and her husband founded Bloom Rouge to share it — bringing that same sensibility to weddings, celebrations, and everyday spaces that deserve more beauty. She designs without floral foam, sources locally whenever possible, and treats sustainability not as an afterthought, but as part of the design itself. 

At Bloom Rouge, beauty is not only seen — it is felt.